I am a bilingual (GER & EN) copywriter and editor with eight years' experience across a wide range of topics and industries, combining expertise in content management, copywriting, SEO and localisation with meticulous attention to detail.

I particularly enjoy using my skills to inform, educate and guide prospects and customers on the ideal use and value proposition of a cutting-edge product. My writing strives to convey messages in a way that guides users, invites them to interact, and is targeted, entertaining, and easy to understand.

You should definitely get to know me if you are looking for someone who loves to use words and language both creatively and purposefully, and is driven by a strong commitment to service.

Copywriting & Editing
How-tos • Guides • Blog posts • Press releases • Customer success stories • Marketing landing pages • Category & Product descriptions • Advertorials • Video scripts • Newsletters • Glossary entries • Social media posts • Puns & Slogans for advertising materials (Fairs, Events, Stickers, …) • Templates • Style guides • Ghostwriting

UX Writing
Short, concise and helpful in-app copy (e.g., strings, error messages, pop-ups) • Trigger emails • FAQs • Help center • 
User manuals • 404 pages

Localisation & Language Ownership
Localisation of all the above-mentioned content formats: EN ↔ GER • Development and enforcement of German style guide •
Proofreading and optimisation of company-wide German text output

SEO
Content Strategy (involvement) • Keyword analysis and research • SEO copywriting • Meta titles and descriptions • Alt-texts • On-page optimisation • Link building (internal)

“Sarah is a hard-working, loyal, and dedicated team player who helps push your team forward. She's incredibly meticulous in her work, with a knack for thorough research and an impeccable eye for detail that helps maintain the highest standard for both her own work and that of the team. She's always eager to share her knowledge or learn more herself to understand the how and why – and then proactively find ways to improve existing processes. Sarah's a lovely, kind, and approachable person, and a real asset to any team!”

Frans Lelivelt
Senior Content Marketing Manager
JOIN Solutions GmbH

“Sarah is a very creative, smart, and communicative colleague. She always thinks a step (or rather two) ahead and sees things that others fail to notice. She is strong in languages and can manage any tricky wording, proofreading or translation. She is also a friendly and humorous team player, always a pleasure to work with. If I were to start a business, Sarah would be my first employee.”

Willy Rusche
Digital Marketing Manager
NICO Europe GmbH